Seraina Lareida





SERAINA LAREIDA

Portrait Seraina Lareida is a young Swiss designer currently based in Bern/Switzerland.
After one year living and working in London, she returned to Switzerland in order to accomplish her MA in Product Design at the ECAL in Lausanne.
Ever since, she has been exhibiting her work at renowned places like Design Miami Basel, Bikini Berlin, Maison&Objet Paris, ISPO Munich, Salone Internazionale del Mobile Milan and Musée de Design et d’Arts Appliqués Contemporains Lausanne.
Currently, she is working in the product development department of USM Möbelbausysteme, Swiss leader for interior and office furniture.
She is also initiating own projects in collaboration with local manufacturers, design labels and art galleries.

 

What is craftsmanship for you today?
In a world driven by an ever increasing advancement of technology, machinery and digitisation, craftsmanship continues to be one of the most vital pillars of human ingenuity and dexterity. It’s personal and unique, it’s creative and enduring. Reliable and timeless.

Your motto?
As a designer I am a generalist - interconnecting contexts, form and function.

 

What she designs for Portego