LIDO, Laboratore Innocenti Design Office is a multidisciplinary design studio founded by Ilaria Innocenti and Giorgio Laboratore and based in Milan.
Being able to draw on each project something that remains within us forever. Let go to discover the 'genius loci', the poetry,...
Object do smile at us somethime. Their smile betray their simple secret: 'never take yourself too seriously'....
Injecting design with soul and passion is the only way to create lasting objects.
The excessive specialization leads to extinction, excessive confidence in the means leads to defeat.