Designers
Always try to trigger and surprise yourself, to then bring that experience to others
Being able to draw on each project something that remains within us forever. Let go to discover the 'genius loci', the poetry,...
Injecting design with soul and passion is the only way to create lasting objects.
The excessive specialization leads to extinction, excessive confidence in the means leads to defeat.
LIDO, Laboratore Innocenti Design Office is a multidisciplinary design studio founded by Ilaria Innocenti and Giorgio Laboratore and based in Milan.
Object do smile at us somethime. Their smile betray their simple secret: 'never take yourself too seriously'....
